That Kesha, she sure can sing, huh?
Let me say this: for what Macklemore lacks in pure rap skills, he makes up for in production value, storytelling, and the ability to nostalgize music. Almost how Drake makes you want to call an ex-girlfriend, Macklemore makes me want to ride my bike through my hometown with my childhood friends.
This isn’t the first time he’s pulled this, either: go listen to “My Oh My” (about watching baseball as a kid) or “Cowboy Boots” and you’ll realize Macklemore has been musically weaponizing nostalgia for some time. And don’t get me wrong, I don’t HATE the strategy: people write love songs because they sell, and nostalgia seems to have a similar effect on people.
Frankly, if were in the trust tree here, I actually enjoy Macklemore music. Yes, his Grammy win for Best Rap Album was a joke, but you can’t really hold that against him personally — that’s “the academy’s” (people always thank “the academy” at these various award shows) fault. And sure, he may not be a supremely talented rapper or lyricist, but his storytelling is quality, his production on point, and his passion evident.
Macklemore’s newest album, “Gemini”, his first without longtime producer Ryan Lewis, drops on Friday, September 22. The first single off the new album, “Glorious”, also happened to produce one of the best music videos I’ve seen in years.