When Marshawn Lynch came out for Super Bowl Media Day wearing a “Beast Mode” hat, the NFL wasn’t real pleased. However, the Beast Mode brand got the exposure they definitely wanted and it prompted a Beast Mode Pop Up Shop to show up inside of a juice store in Scottsdale by Thursday. ESPN’s Darren Rovell reported that within 90 minutes on Thursday, 60 people walked into the juice bar and made their way to the store where the phrase is displayed.
There were hoodies and the hats, which sold out quickly. It’s a genius idea especially with the fact that Lynch isn’t a fan of the media and won’t do much talking to the media but has been smart enough to trademark his catchphrases like “About that action BOSS.” The Beast Mode items are flying off the shelves just in time for Sunday’s Super Bowl.
Who knows what is going to happen if Lynch plays great and ends up winning MVP honors. That Monday press conference would be one worth sitting down to see. It would be obvious that more Beast Mode gear would be around and Lynch wouldn’t do much talking while he raked in the dollars made from the sales of the memorabilia.
