You won’t be seeing this Newcastle commercial amongst all the big brand advertisers during this year’s Super Bowl XLIX broadcast, but you’ll be wishing you were. In Newcastle’s “Chores” (Un)Official Snack Chip Contest Submission spot, they take direct aim at Doritos by pretending to crash a “Crash the Super Bowl” contest by an unnamed snack-chip maker. The end result is a great deal funnier than anything we’ve seen from the past Doritos campaigns.
[H/T Adweek]