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How Bookmakers Manage the Odds To Ensure Profit


Bookmakers have become more profitable in the advent of the Internet and mobile apps. Here are a number of ways on how they do it.

  • Setting the right bet prices
  • Setting and changing betting lines
  • Eliminating risks by balancing the book
  • Counting on emotions of bettors and their lack of knowledge

Principle Of Bookmaking

The principle of bookmaking is so simple, which is done by taking in more money than paying out. While bookmakers are unable to control the outcome of the event, they can control how much they are able to stand to win or lose on any particular outcome. So they set the odds for all wagers they lay to enable them to ensure profitability.

How Online Bookmakers Work

The evolution of the bookie or bookmaker has gone a long way since it has now been replaced by offshore bookmakers. Many of them operate online, so an Internet book would post betting odds on all sporting and non-sporting events.

In the past, gamblers would meet a local bookie if they want to bet on sporting events. Thus, they would call the bookie to get the current odds and place their bets to where the odds are.

Ever since the Internet came, working as a bookie has never been the same again. This is because Internet bookmaking gets the odds easily and so is making wagers with an offshore bookmaker.

Building The Odds

Successful bookmaking is focused on making margins into odds and balancing the book. This means that regardless of who wins the bet, the bookmaker always makes a profit.

The odds are not just set in order to reflect the probabilities of an outcome that they reflect because they also reflect the own exposure of the bookmaker. The purpose of any fixed odds bookmaker is to make sure each outcome is supported at the right proportion to be able to make a profit regardless of the outcome.

Calculating Odds And Market Pricing

Bookmakers must be able to set the odds but it is not advisable to gamble on one outcome over another. In order to ensure profit though, it is important that prices are set in a way that would reduce variance. This is done by still roughly reflecting the true probability of the event that is going to happen.

So bookmakers begin by setting in their margin and then setting the odds for different outcomes that would have commission. This margin created in a bet is referred to as the vig or overround.

The best way to understand odds pricing is to think of any event with just a couple of possible outcomes. Therefore, you would want to bet on which team will kick off on an event, such as a football match. Thus, it is based on the flip of a coin, which gives you exactly 50/50 chance of happening.

Vig Or Overround

This term is the process that bookmakers use to set balance on the wagers placed on all possible outcomes. This is intended to make profit regardless of what will happen.

It might be difficult to balance a book perfectly in practice, so in reality, the bookmaker will have more liability in one way compared to the other. Therefore, the bookmaker will change the odds in a run-up in an event. Try to visit efirbet.com and find out how the bookmaker are compared and reviewed. This will surely attract bets with less exposure on and deter more bets on lines with more exposure on.

  • Vig or vigorish is the percentage profit that a bookmaker can earn from all the wagers on the market or an event
  • Overround is the actual percentage over 100% that a book is in a particular event or market.

How Betting Influence Odds Prices

The same principle is used in bookmaking as it is in buying stocks of a company. If there is more interest in buying stocks then the prices will go up. However, when the interest in selling stocks goes up then the prices will go down.

Basically, the real probability for an event to occur is just one factor to set the odds. So the bookie will begin to make a rough prediction of the probability and add in their margin on top.

When the bettors would just bet on one outcome, then the money coming in will only be skewed in one direction. The bookie can stop people from betting more by increasing their margin on the popular line.

This, in turn, will reduce the margin on the less popular line so that it will encourage betting. Take note that heavy betting on one particular outcome simply moves entire markets, which commonly happens in big sporting events.

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