In August, Taco Bell will combine Mexican-inspired food with hospitality to introduce The Bell: a Taco Bell themed Hotel and Resort in Palm Springs, California. This pop-up hotel experience is designed to immerse Taco Bell fans in all that the fast-food chain has to offer. The proclaimed “tacoasis” promises to give guests the trip of a lifetime.
All meals at the hotel will be provided by Taco Bell, including special menu items that are only available to the people in attendance. There will also be a fully loaded snack bar and happy hour bar that gives the cocktails a “Taco Bell twist.”
“The Bell stands to be the biggest expression of the Taco Bell lifestyle to date. It will be fun, colorful, flavorful and filled with more than what our fans might expect,” said Taco Bell’s Chief Global Brand Officer Marisa Thalberg. “Also, just like some of our most sought-after food innovation, this hotel brings something entirely new for lucky fans to experience and enjoy.”
Beyond the Taco Bell-inspired guest rooms and nail salon that is fully equipped to bring the wildest taco designs to life, the hotel is also home to a pool with sauce packet floaties and a gift shop with exclusive Taco Bell apparel.
This isn’t the first time that the Taco Bell brand has gone out of the box to deliver a unique experience to the fans and followers. In 2017, the company partnered with Forever 21 to deliver a Taco Bell clothing series. They also host weddings year-round at the Taco Bell Cantina flagship location in Las Vegas.
In 2016, The brand teamed up with Airbnb to award an overnight stay to a group of fans.
Reservations for the Bell open up in June, and those interested can head to their website for more information.