MillerCoors has recently filed a lawsuit against Anheuser-Busch over Super Bowl adds which the Coors Light maker called “false” and “misleading.”
According to the lawsuit that was filed on Thursday, March 21, Bud Light’s advertisements that focused on MillerCoors use of corn syrup “is fearmongering” intended to cause “irreparable harm” the company’s public reputation.
In addition to the commercial that ran during this year’s Super Bowl, Anheuser-Busch also put up Bud Light billboards throughout Colorado.
“Anheuser-Busch is fearmongering over a common beer ingredient it uses in many of its own beers, as a fermentation aid that is not even present in the final product. This deliberate deception is bad for the entire beer category. We are showing the world the truth,” MillerCoors said in a statement.
However, Anheuser-Busch is standing behind their advertisements, saying in a statement that MillerCoors’ lawsuit is “baseless.”
“MillerCoors’ lawsuit is baseless and will not deter Bud Light from providing consumers with the transparency they demand,” said Gemma Hart, the Vice President of Communications at Anheuser-Busch.
The lawsuit comes during a tumultuous for the beer industry as sales have been declining for a handful of years now.
2018 marked the third straight year of alcohol consumption decline, as beer sales are down 2.8 percent since 2015.
Perhaps more troubling for longtime beer powerhouses such as MillerCoors and Anheuser-Busch is that despite the overall decline of beer sales in recent years, the sale of craft beer has grown nearly 15% since 2015.
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