Nerd culture (and I say that endearingly considering I consume a majority of the entertainment out there that’s considered “nerdy”) and shoe culture are two very different subsections of pop culture, and because of that, they rarely intersect. There aren’t many Lord of the Rings and Jordan brand collabs out there, is what I’m saying.
But Game Of Thrones — a PROUD representative of nerd culture and entertainment — has broken through the zeitgeist in a way that few, if any, fantasy franchises ever have before, and because of that, it’s redefining exactly how nerd culture is defined.
Arguably the most popular television show to ever exist, Game Of Thrones — firmly grounded in fantasy lore — is now at the forefront of pop culture, as the final season demanded a blockbuster movie budget, various spin-offs and prequels are in the works, and the brand is being adopted by products and brands in ways we’ve never seen from a fantasy property, such as sneakers.
adidas, the same company behind Kanye’s Yeezy series, has teamed up with Game Of Thrones to drop of series of absolutely FIRE Westeros-inspired Boosts just in time for the series assuredly epic final six episodes.
adidas
As for when and where you can cop these works of modern foot art, they will be released (in limited quantities, of course, because that’s what they do) on the adidas website, at select retailers, and on the adidas app beginning on March 22nd.
Check out all of the Game Of Thrones inspired boosts in glorious high definition below and make sure to start saving for a pair now, as they’ll retail for $180.
Valyrian Boost
House Lannister Boost
House Stark Boost
Night King Boost
House Targaryen Boost
Night’s Watch Boost