Spike Lee has another credit to his name, after directing a new short film titled “Words Matter.” The film stars actor Michael B. Jordan, who discovers rocks throughout the film with words like “Hatred,” “Bigotry,” and “Lies.”
To combat the hate, Jordan then decides to replace the rocks with his own message like “Courage,” “Truth,” and “Love.”
The movie was done for luxury brand Coach.
“Collaborating with the iconic Spike Lee on this short film for Coach was an inspirational experience,” Jordan said about the project. “Spike’s art has moved the cultural dial for decades. I’m proud of the powerful messaging of this film and to be working alongside a brand that cares about putting that narrative into the world as much as I do.”
You can check it out in full below.
They can lift you up or they can put you down. In other words, words really do matter. We choose Optimism, Courage and above all Love. What words do you choose? In collaboration with and starring Michael B. Jordan, a new Spike Lee Joint. Tell us what #WordsMatter to you?
Spike Lee explained his inspiration for the project in a Q&A with Complex saying, “I think with this film we were trying to show how in a world [where] people try to tell you the truth doesn’t matter we remind people words do.
“I’m honored to get to collaborate with giants in their respective fields, Michael B. Jordan and Coach/ It was truly a magical day working, shooting in the desert. Enjoy.”