If you have ever tuned in to the Super Bowl, you know that people either tune in for the football or for the commercials. If you are one of the people who specifically keep an eye out for the best commercials throughout the night, you are aware that Anheuser-Busch is one of the mainstays on Super Bowl Sunday and a company that consistently cranks out ad after ad throughout the Big Game.
This year, however, they could be even more prominent than usual.
According to AdWeek.com, Anheuser-Busch will be advertising more than ever with eight ads.
The company reportedly bought five and a half minutes of air time with a cost of approximately $5 million per 30 seconds. That means Anheuser-Busch spent around $11 million for eyeballs all across America to see their product. The company also happens to be the exclusive alcohol advertiser for Super Bowl 53.
Now, you may be wondering: does this mean every commercial break will feature someone yelling “Dilly Dilly!” The answer is no because the company has different campaigns for their multiple brands.
From the report:
“The eight spots will each fall under one of three themes that serve the company’s mission to elevate beer: quality (Budweiser, Bud Light), premiumization (Michelob Ultra, Stella) and innovation (Budweiser: Copper Lager, Michelob Ultra: Pure Gold and Bon & Viv SpikedSeltzer).”
The Bon & Viv SpikedSeltzer will be Anheuser-Busch’s first step into the spiked seltzer campaign so you can expect the company to find a captivating way to draw eyes to one of their newest products.
Super Bowl 53 takes place on Feb. 3, 2019, in Atlanta, Georgia. This year’s Super Bowl and halftime show — which will by performed by Maroon 5 and some select guests — will air on CBS.