Alcohol culture is a little upside down these days.
Zima, the lightly carbonated alcoholic beverage introduced by the Coors Brewing Company in 1993 is back. Icing people with Smirnoff Ice is back. You can buy ‘to-go’ cups of wine.
Yet, despite all this, beer still reigns supreme, according to the latest Gallup Poll.
After collecting data from a random sample of 1,021 American adults, Gallup found that Americans who drink alcohol continue most often choose beer, with 40% choosing beer, 30% choosing wine, and 26% choosing liquor (26%).
The latest results are from a July 5-9 update of Gallup’s annual Consumption Habits poll. Gallup has found that beer is most popular among men; this year, 62% of male drinkers say they prefer beer, compared with 19% of female drinkers. Less-educated and middle-incomeAmericans also tend to choose beer.
For the past two decades, at least three in 10 drinkers have said they prefer wine, peaking at 39% in 2005. Wine was slightly less popular in the early to mid-1990s. Women are significantly more likely than men to prefer wine, at 50% vs. 11%, respectively. This beverage is also preferred more among college-educated adults.
The 26% of drinkers who name liquor as their beverage of choice is the highest in Gallup’s 25-year trend, but similar to the 24% recorded in 2004. The percentage naming liquor has typically been closer to 20%. Future measurements will help determine whether the current figure marks the beginning of a trend toward an increased preference for liquor.
With over 5,000 breweries in the United States, it seems as though beer’s longtime stranglehold on American drinking culture is going nowhere fast.
Despite what they say, it appears as though the pussification of America isn’t complete after all.