Halloween is coming up and we already talked about what some of the ideas people have been toying around with for their costumes this year. As you may recall, Pinterest was used to determine what types of costumes people were interested in, but, in general, where do most people get their information from? Forbes has published the National Retail Federation’s annual Halloween Spending Survey, as conducted by Prosper Insights & Analytics, making a list of the places people usually get inspiration from in choosing their costumes, and at least179 million Americans are dressing up this year. While I don’t want to give too much away, if you are still wondering about what you will be this year, let’s just say that you are already in the right place!
How do people choose their costume?
Online Search
Who Said They Use It: 35.2%
Retail Store
Who Said They Use It: 30.3%
Friends/Family
Who Said They Use It: 20.4%
Who Said They Use It: 18.2%
Who Said They Use It: 17.9%
Pop Culture
Who Said They Use It: 17.2%
Print Media
Who Said They Use It: 14.2%
YouTube
Who Said They Use It: 12.9%
Who Said They Use It: 10.4%
Current Events
Who Said They Use It: 7.5%